Kick Ass is deemed to be a Brit-flick because it is directed by a British director, Matthew Vaughn, and the main character is played by a British actor, Aaron Johnson, however, most actors starred in the film is from the USA. Which explains why the British film topped the USA box office, because it encourages more of the US audiences to watch the film, as well as UK audience because the main character is played by a British actor, which means that it appeals to both the US and UK audience to watch the film. I think that it is Aaron Johnson's first comedy/comic based film, which doesn't show any evidence of any attraction to his star persona because in his other recent film, Chat Room (Thriller/Drama) he plays a role of a antagonist.
Kick Ass is also successful because, Matthew Vaughn, who co-produce the film with Brad Pitt, who is is ranked third as one of the most bankable stars.
How is it Marketed?
The film is marketed through horizontal integration/digital distribution/synergy/promotion, for example the games is released on the apple platforms (i phone, i phone touch) and soon would be released on the play station platform. I think that this way of marketing is effective because most of their target audiences would be teenagers because it is originally based on a comic books. The game also features on face book, which is an example of viral marketing/web 2.0.
The film is also marketed through the use of advertisements, for example the are official trailers, which is an example of digital distribution and posters.
Publicity, it received mostly positive reviews, which is important for a film because it effects whether the audience wants to watch it or not.
Who distributed the film?
Universal studios, is one of the six major companies in American movie studios, which explains why Kick Ass seems more like a US film than a UK film.
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